Some time ago, Lexcelera (including the LexWorks subsidiary) made the decision that “easy” was our goal. Most language providers nowadays tout quality, but quality is a given! So we asked ourselves what else is unique about us? Our conclusion, based on customer interviews and some internal soul-searching, was that we make it easy for our customers to do business with us.
And that’s how EASY became our new rallying cry.
What do we mean when we say, “We make machine translation easy”?
One of the areas impacted by our new positioning was our machine translation strategy: making it easy meant not overwhelming anyone with our technology.
For one thing, we don’t ask our customers to be Do-It-Yourselfers. We don’t ask customers to go into our engines and train them for their content. Making it easy means “You give us your files, your translation memories and your glossaries, and we will do the rest.”
Some of our customers don’t even have to do that much. We go into their systems, retrieve the corpora we need, and at the end of each process we go back into their systems to upload finished projects as well as updated TMs and glossaries.
What else? Making it easy means quotes that are clear and RFP responses that list deliverables, timelines and productivity guarantees. And no fancy chit chat.
It means delivering clear metrics to help analyze the results and establish ROI.
Most of all, it means that we master the technology on our side, so our customers don’t have to. After all, they have their core business to manage, and usually, machine translation is not it.
To be clear, we’re not saying that machine translation is easy. While it’s true that to run a file through an MT engine isn’t that hard, on the other hand getting good results does require some nuance.
When we say we make it easy we mean that the technology headaches are ours and ours alone. What our customers receive is the deliverable, whether it’s trained engines or fully post-edited content that is ready to deploy.
Not exactly ‘No fuss, no muss’, but pretty darn close.